List of Mascots

The term mascot often refers to several demons and characters that usually serve as representatives or symbols to the games or series they're based on.

Generally, characters of this sort may have no direct involvement in the direction of the plot, but will still play an important role either way, generally by rounding out the thematics of the game. This is especially true for the mascot characters of the Persona series, as they all examine vital existential questions directly related to the subject of the respective game. Demon encounters usually do not have a very long presence in games, but still appear as mascots.

Jack Frost in particular is the mascot of the Megami Tensei series as a whole, often being used as a symbol of ATLUS, and will very often appear as at least a demon in games.

The role of mascot is usually assigned to characters that are not human. Albeit other main characters usually learn to overcome their grief revolving the key themes of the game, for mascot characters, their allies' problems are for them a blessing they don't have, and is demonstrated by their hollow lives: because of that, they eventually find a more direct, happy ending:


 * Aigis couldn't die because she's a robot.
 * Teddie didn't have a self, but developed an ego alongside a literal human body.
 * Morgana wanted to have a destiny to live by, but would eventually find himself bound to the protagonist.

Koromaru technically isn't a mascot, but in later, lighter entries, such as Persona Q and Q2, he would be paired with Teddie and Morgana in her place, as the definition of mascot is more strict towards "animal characters." Koromaru may generally be unfitting to be a mascot character as he cannot talk. The rest of the mascots of the Persona series also have their enigmatic nature more emphasized on.

Character designer of the Persona series Shigenori Soejima believes that the duty of mascot characters is to be loved by everyone. He also stated that while designing mascots, he uses a "toy color" set of red, yellow and blue, which applies to all mascots of their respective games.

Generally, mascots don't necessarily play the role of protagonists, with the exception of Jack Frost in various side media, and Aigis in Persona 3 FES: The Answer.

Mascots may usually be involved in the promotion of the series. Morgana in particular embraces that example, as he would be the representative of various small web-series in Japan, such as Morgana's Report and Traveling Morgana's Newsletter, to promote information of their series. As the mascot of Soul Hackers 2, Mimi, is a drone, promotion is instead handled by the protagonist Ringo.

List of Mascots

 * Jack Frost - Megami Tensei series
 * Chironnupu - Shin Megami Tensei IV Apocalypse
 * Aitvaras - Shin Megami Tensei V
 * Mimi - Soul Hackers 2
 * Aigis - Persona 3
 * Koromaru - Persona Q: Shadow of the Labyrinth & Persona Q2: New Cinema Labyrinth only, in place of Aigis
 * Teddie - Persona 4
 * Morgana - Persona 5